|
|
Newsletter
|
The 4th Going Bananas International Conference (Rising Dragon, Soaring Bananas) will be held over two days (18 & 19 July 2009) at The University of Auckland Business School (12 Grafton Road, Auckland) by the NZ Chinese Association Auckland and the International Society for Studies of Chinese Overseas (ISSCO). There will be varied and rich stories about Asian New Zealanders in both NZ and overseas. Please check out official website www.goingbananas.org.nz for more information. BananaWorks is contributing to this event as an official conference partner and sponsor. Recent media campaigns involving BananaWorks (Mar 2009 – May 2009) include: International Pacific College (April course enrolment)/ Westpac (Hot TD rates/ Save and Win/ Chinese mobile mortgage manager)/ SKYCITY Asian Cinema (Wu Shu/ Butterfly Lovers/ Shinjuku Incident/ Kung Fu chefs)/ Rialto Distribution (Sniper)/ Colliers International (Queen St property/ NZ Post properties)/ Ministry of Health (HPV programme/ Breastfeeding promotion/ NCSP) BananaWorks’ Wellington premises moved to a new office last month. Our new Wellington address is now 28 Waterloo Quay, Wellington City which is located near the Wellington railway station. Our PO Box, phone and fax details remain the same. The 2009 Philippine Independence Day Celebration will be held on 21 June 2009 (Sunday) at the Lower Hutt Town Hall & Horticultural Centre (Laings Rd, Lower Hutt) by the Philippines Embassy. Sponsorship information will be available by request. Asian Communications Media House is now looking for co-sponsorship companies and organisations for their biggest cultural events which include the Miss Chinese NZ Pageant (26 September 2009) and the Mid-Autumn Festival (27 September 2009), both will be held at TelstraClear Pacific Events Centre. Detailed co-sponsorship package information is now available by request. There will be extra media exposure bonus offer for early bird bookings. The 7th Migrant Expo 2009 is to be held in four main centres around New Zealand (Auckland, Christchurch, Hamilton and Wellington) between June and September. Migrant Expo will include an Ethnic Job Fair as well as employment, immigration, health and business displays and stalls. Migrant News, the host company, is now looking for sponsor companies. Entry is open to public with free of charge. TVNZ’s only Kiwi-Asian magazine programme Asia Down Under (on TV One) has moved its broadcast time to 10:30am (previously 8:30am) every Sunday. The new time slot will suit its existing audience and perhaps attract new viewers. The Auckland-based weekly Korean language newspaper The New Korea Herald is offering space for organisations or government agencies who want to place community news or advertising for public service notices or issues. Parties can use up to four pages (colour or B/W) with a half price of their standard full page advertising rate per page and a minimum six month contract. The monthly Japanese magazine ‘E-cube’ is now published in Japanese, Chinese and Korean to cater for the three major Asian community groups. E-cube is an A4 sized free magazine that is distributed across NZ with print run of 18,000 copies with some copies available in. Promoting issues (including those particularly relevant to Asian communities) has become much easier thanks to a newly launched website ISSUES.co.nz (operated by Fresco). This website allows organisations and individuals to operate their own web pages for campaigns as short as one week and for longer durations. Check out www.issues.co.nz for more information. Some Asian media in NZ such as the Chinese Mandarin Times see the current global economic crisis as a time of opportunity. Many NZ companies who cannot afford to place advertisings in mainstream publications are now turning to the various ethnic media because of affordability. Comparably cheaper in advertising, production costs and target audiences, it is becoming an effective strategy to advertise in the Asian media to reach NZ’s growing ethnic communities. Considering reaching Pacific Islands communities in New Zealand? According to the 2006 census, the Pacific Island population has reached to 265,974 (7 percent of total NZ population) followed by the Asian population as the next largest ethnic grouping. The Samoan community is the largest Pacific Island community (about 48 percent of the Pacific Island population) followed by the Cook Islander (21 percent), Tongan (19 percent), Niuean (8 percent) and Fijian (4 percent). However there are no specific Fijian or Cook Islands publications in New Zealand although some major Pacific Island community newspapers cater for those communities. All communities are specifically served by niche radio broadcasters. The information contained in this newsletter and any accompanying files is the copyright of BananaWorks Communications Ltd. To be removed from the BananaWorks mailing list, please send us an email. |
