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Newsletter
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The Dominion Post, TV One’s Asia Down Under programme and World TV recently featured news items about stamps featuring the Year of the Ox. The NZ Post Year of the Ox stamp series were designed by BananaWorks and have proved very popular. They can still be purchased through NZ Post shops or online at www.nzpost.co.nz/stamps. SKYCITY Cinemas recently launched its Asian Cinema project in December starting with "Ip Man". So far this month, SKYCITY Cinemas has screened five newly released Chinese films in both Auckland and Wellington. “If You Are The One” has been very popular at the Chinese box office. As a result of this successful initiative, SKYCITY Cinemas is now planning to screen Asian films to appeal to other Asian communities. BananaWorks is working with SKYCITY Cinemas as an official partner in media, production and events. Recent media campaigns involving BananaWorks (Dec 2008 – Feb 2008) include: Ministry of Health (HPV programme/ Breastfeeding promotion/ NCSP)/ ANZ (Bonus Bonds CNY)/ NZ Post (Year of the Ox)/ National Bank (CNY campaign/ Migrant Profile)/ Westpac (CNY campaign/ Feb TD campaign)/ AA Ratings)/ SKYCITY Asian Cinema (IpMan/ Lady Cop/ AWEW/ Look For A Star/ If You Are The One)/ Colliers International (Commercial properties) BananaWorks’ Wellington premises are moving to a new office in early April. We will still be located in the Wellington CBD. Our Wellington PO Box number will change but phone and fax details will remain unchanged. New details will be in the next Bananaworks newsletter. One of the biggest Korean community events, Korean Cultural Day, is to be held on 28 March (Saturday) at the North Shore Event Centre in Auckland. This whole day event (9am – 5pm) is hosted by the Korean Society of New Zealand and generously supported by Korean community media and social organisations. Last year more than 5,000 Korean migrants and students attended this special event for the Korean community. Entry is free of charge. A co-sponsorship package (media exposure, editorial, promotion and stall at venue) is still available. The International Sustainable Cities Forum (hosted by the NZ Chinese Herald) will be held over four days (29 March – 1 April) at Langham Hotel in Auckland. This forum brings government and corporate leaders from both China and New Zealand together in conjunction with the first anniversary of the signing of the China-New Zealand Free Trade Agreement. This is an ideal platform for New Zealand businesses to develop new contacts and to explore business opportunities in China. The 7th Migrant Expo 2009 is to be held in four main centres around New Zealand (Auckland, Christchurch, Hamilton and Wellington) between June and September. Migrant News, the host company, is now looking for sponsor companies. Migrant Expo will include an Ethnic Job Fair as well as employment, immigration, health and business displays and stalls. Entry is free of charge. The world’s largest International Trade Fair, the 105th Chinese Import & Export Fair (Canton Fair) is to be held in Guangzhou, China, through April – May 2009. It is organised by the China Foreign Trade Centre. Over around 200,000 buyers attended this event last year and trade turnover was estimated at $US32 billion. Annual Indian community business directory, Indian Newslink FastFind (2009-2010) is due to be published around the middle of this year. Indian Newslink is now looking for the sponsor companies. All detailed information (advertisement size, booking deadline etc) is available on request. New Zealand Times (a Korean language weekly newspaper) has launched its life style magazine, KIWILIFE (monthly) in January. KIWILIFE, the only NZ-based Korean publication to be made available in Korea, targets middle class Koreans who are interested in New Zealand investment, immigration, travel, shopping, education and other opportunities. Its February issue is now available in Korea with print run of 40,000 copies (including e-books). Korean broadcaster RSC has recently launched their Voice TV home shopping programme in Christchurch. This is an ideal programme for clients who want to sell their products directly to all Asian communities. Auckland-based Tongan language newspaper Taimi o Tonga is now published weekly (every Wednesday). Previously it was published twice weekly. Advertising rates will remain the same. The newspaper is distributed throughout Tonga and New Zealand and also available in Australia and the United States. Entertainment channel Mirchee Indian Television (formerly known as ITV nayan) is now targeting diverse ethnic communities. This channel is available through Triangle Television in Auckland. The channel screens light entertainment programmes that include comedy, cookery and talkback. Along with Korean and Japanese, Chinese is one of the core Asian languages in the New Zealand market. However when considering English to Chinese translation, clients should select between two different forms of written Chinese. If you are targeting Mandarin speakers from mainland China or Singapore, use Simplified (short-form) Chinese characters. If you are targeting Mandarin speakers from Taiwan or Cantonese speakers from Hong Kong and other overseas Chinese communities, use Traditional (long-form) Chinese characters. It is worth noting that in New Zealand, print advertising is normally in Traditional Chinese which is what the majority of Chinese newspapers here use. A recent Asia New Zealand Foundation survey shows that New Zealander are continuing to become increasingly aware that Asia is a region that is becoming more significant to New Zealand than any other region. The report also says that an increasing proportion of New Zealanders agree that Asian migrants bring valuable cultural diversity to NZ (82% - up 6% from last year). Visit Asia NZ foundation website (www.asianz.org.nz) for detailed information about this survey. The information contained in this newsletter and any accompanying files is the copyright of BananaWorks Communications Ltd. To be removed from the BananaWorks mailing list, please send us an email. |
