If we’re to take advantage of that, we have to gear up – hence the Bananaworks’ alliance with Hyve and DFVBY, long-established agencies who already work together and have complementary skills and expertise”.

Hyve has considerable experience in creating asian language communications for New Zealand companies entering those markets. Patrick Velvin, Hyve’s founder, said: “We see the need to look both ways – talking to Asians in New Zealand, and helping New Zealand companies to communicate in Asia. This alliance is a logical way for us to grow.”

Hyve has for many years worked jointly with DFVBY (Donnithorne Fordyce Vintiner Birss & Young) which was established in 1993. DFVBY has a background in agriculture, horticulture, education, government bodies, technology and general business.

Hyve and DFVBY both see great opportunity in working alongside Bananaworks. “In Wellington, particularly, there are areas we can help broaden the potential and scope of complementary cross-cultural campaigns” said Gerard Birss. “DFVBY has a history of successful campaign work and media services, and a service level we’re proud of. We’re confident this alliance can provide enhanced cross-cultural communications services which are more and more becoming an essential part of marketing strategy”.

*Statistics New Zealand

For more information, contact Kenneth Wang, 09 366 1470.


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