Bananaworks creates alliance with two Wellington agencies
Bananaworks, the cross-cultural communications agency based in Auckland, has formed an alliance with Hyve Communications and DFVBY, both of Wellington, with a view to broadening the provision of marketing communications services to organisations wanting to access the growing Asian market.
Bananaworks has quickly built a solid base of business over the five years it has been in operation. It has considerable skill in putting together fully integrated multi-media, multi-lingual campaigns to complement home-grown communications delivered in English. Its long client list already includes ANZ, BNZ, HSBC, Inland Revenue, Kiwibank, Westpac, ACC, Electoral Office, Ministry of Health, NZ Police, TAB, Telecom, Te Papa, Western Union and Yellow Pages.
“And that’s not all,” said Kenneth Wang, Bananaworks’ CEO. “We have many smaller clients who also need to communicate in Chinese, Korean and Japanese for example. There’s no doubt this need will continue to grow as New Zealand businesses recognise the value in communicating directly with the growing local Asian market – the number of Asians here in New Zealand increased almost 50% in the five years to 2006 and is expected almost to double by 2026*.
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Bananaworks, the cross-cultural communications agency based in Auckland, has formed an alliance with Hyve Communications and DFVBY, both of Wellington, with a view to broadening the provision of marketing communications services to organisations wanting to access the growing Asian market. Bananaworks has quickly built a solid base of business over the five years it has been in operation. It has considerable skill in putting together fully integrated multi-media, multi-lingual campaigns to complement home-grown communications delivered in English. Its long client list already includes ANZ, BNZ, HSBC, Inland Revenue, Kiwibank, Westpac, ACC, Electoral Office, Ministry of Health, NZ Police, TAB, Telecom, Te Papa, Western Union and Yellow Pages.
“And that’s not all,” said Kenneth Wang, Bananaworks’ CEO. “We have many smaller clients who also need to communicate in Chinese, Korean and Japanese for example. There’s no doubt this need will continue to grow as New Zealand businesses recognise the value in communicating directly with the growing local Asian market – the number of Asians here in New Zealand increased almost 50% in the five years to 2006 and is expected almost to double by 2026*.
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